info (at) paloma (dot) cl
Personal Information
Date of Birth: September 28th, 1976
Place of Birth: Santiago, Chile
Nationality: Chilean
Education
2012 - 2014
Currently studying: Master of Arts in Media, Culture, and Communication. New York University. Steinhardt School of Culture Education and Human Development. Concentration in Technology and Society.
2008
Diploma “Digital Content: Management and Development”. Pontificia Universidad Católica de Chile.
2000 – 2001
Journalism. Thesis: “Journalist of Generation X in Chile”. Universidad Diego Portales. Santiago, Chile. Summa Cum Laude.
1996 – 2000
Bachelor of Science in Communication. Universidad Diego Portales. Santiago, Chile. Summa Cum Laude.
Fields of Interest
Digital Media, Social Media, Media and Democracy, Digital Anthropology, Public Affairs, E-Government, Citizen Activism, Open Data, Public Policy, Knowledge Management, Innovation, Information Architecture.
Professional Summary
- Experience leading projects with multidisciplinary teams.
- Develop of integrated communications strategies leveraging public relations, social media and web communications to strengthen brands, to support activities, to offer resources and information, to engage audiences and to incorporate then feedback.
- Expertise in developing social media strategies, identify trends, create and implement best practices with social media tools, and goals measurement.
- Creation of guidelines for evaluating benefits and risks for certain Social Media engagements.
- Social Media strategies for government, politicians, educational groups, entrepreneurs, technological events and citizen projects.
- Experience creating, managing and growing communities and engaging audiences.
- Experience designing information architecture for websites, blogs and community platforms.
- Specific targets content development in websites and social networks including Blogs, Twitter, Facebook, Youtube and LinkedIn.
- Social Media Early Adopter: Blog (2004), Flickr (2005), Delicious (2005), Flock [beta tester] (2006), Youtube (2006), Livestream [Mogulus, beta tester] (2007), Linkedin (2007), Twitter (2007), Facebook (2007), Twitcam (2009).
Work Experience
2010 – 2012
Head of Digital Media – Corfo. Creating digital communication strategies and community management guidelines for Corfo, the Chilean Economic Development Agency.
2010
Social Media Coordinator (volunteer) – ChileAyuda. Creating social media strategies and community management guidelines for ChileAyuda, a website which was the converging point of the aid efforts for earthquake victims.
2009 - 2010
Social Media Project Manager - Fundación Chile. Leading project development for educational social networks.
2008 – 2009
Project Manager - Innovation Department, Library of the National Congress of Chile. Santiago, Chile. Leading projects oriented to engaging citizens with Members of the Parliament.
2002 – 2007
Web Editor – Online Physicians Newspaper “SavalNet”, Laboratorios Saval. Creating guidelines for a website hosted by the pharmaceutical company, which was the first Chilean physicians online newspaper.
Projects
2004 – today
Paloma.cl, Blog focused on the new social media tools, and how they could be used by businesses and public institutions.
2008 – today
PalomaTV, VideoBlog with interviews of many prominent thinkers, creators and activists in the social media arena, such as Jimmy Wales (founder of Wikipedia) Professor Howard Rheingold of U.C. Berkeley's School of Information (who coined the concepts of "virtual communities" and "smart mobs"), Don Tapscott (author of “Wikinomics), Jack Dorsey (founder of Twitter) and Tim O’Reilly (who coined the concept of Web 2.0).
Publications
Paloma Baytelman. Paper: “Protección de datos personales en la sociedad de redes” [“Personal data protection in the network society "]. Book: Expansiva: Reflexiones sobre el Uso y Abuso de los Datos Personales en Chile. Santiago de Chile, marzo 2011. Andros Editores.
Academic Experience
2011 - 2012
Academic Part Time of the Community Management and Social Media Diploma. Universidad Mayor. (Chile).
Presentations at Seminars
2012
- "e-Patients and Participatory Medicine", speaker and moderator. Viralizando, First Chilean Health and Technology Summit (Chile).
2011
- “Communication, Pluralism and the Role of New Technologies Seminar”, organized by the Uruguayan government and the World Bank. “Governments and citizen participation”. (Uruguay).
2010
- World Bank Latin America and the Caribbean Region. Third Latin American Spokespeople Forum. “Social Media: new models of citizen participation”. (Dominican Republic).
- Museo de la Memoria. Launch of Amnesty International's annual report. “Human Rights and Social Media”. (Chile).
- Engineering School. Universidad Tecnológica Metropolitana. “How important is Social Media for building new businesses”. (Chile).
- Global Voices Citizen Media International Summit (Santiago Public Library). "Chileans and the Social Networks". Opening Panel. (Chile).
- Chilean National Council for Culture and Arts. "Digital Marketing and Social Networks". (Chile).
- Communication School. Universidad de Buenos Aires. "Viral effect and Digital Social Networks"] (Argentina).
2009
- Journalism School. Universidad Diego Portales. “Digital contents: How to build Identity in the Web 2.0 era”. (Chile).
- Design School. Universidad Tecnológica Metropolitana. “Identity in the Web 2.0 era”. (Chile). Journalism Graduate School. Universidad de Chile. “Viral marketing and branding: How to use Facebook with commercial proposes”. (Chile).
2008
- Journalism Graduate School. Universidad Católica de Chile. “Digital contents and Web 2.0”. (Chile).
- Design School. Universidad San Sebastián. “Identity in the Web 2.0 era”. (Chile). Indigenous Chilean Communities Annual Meeting. "Cómo usar la Web 2.0 para reforzar el poder de tu comunidad" [“How to use Web 2.0 tools to improve the power of your community”]. (Chile).